◆ Discovery§ 01
Discovery
Continuous research, customer interviews and structured workshops grounded in CPF facilitation. Sit with the ambiguity until the right problem surfaces.
FigJam
Miro
Notion↗ Used at INTO · 90 Seconds · CreateV
Senior PM · London ⇄ Remote · Open to roles№ 2026 / 01
Senior PMWorkshop FacilitatorProduct DesignerExperimentationFinTech · EdTech
Turning ambiguity
into measurable growth.
I'm Catalina a Senior Product Manager, Certified Professional Facilitator and Product Designer at heart. I help teams ship impactful products in complex environments.
6+
years in product
3
industries shipped
CPF
certified facilitator
20+
workshops facilitated
INTO University Partnerships ✦90 Seconds ✦First Bank ✦Youni ✦Morgan Stanley ✦CreateV ✦INTO University Partnerships ✦90 Seconds ✦First Bank ✦Youni ✦Morgan Stanley ✦CreateV ✦
§ 01, Three ways I show up
Product. Workshops. Design.
§ 02, Selected impact
Outcomes across FinTech, EdTech and B2B SaaS.
Measured, shipped, still in production.
£9M ARR
Avg. revenue contribution
INTO
−25%
Revenue leakage
INTO
+80%
Lead generation
INTO
+23%
NPS uplift
90 Seconds
84%
eKYC conversion
First Bank
8,000
Early sign-ups
Tangible Markets
§ 03, The path
Five years, four compounding chapters.
2025 — NOW
Product Manager · Tangible Markets via CreateV
Product partner to founders. Structuring ambiguous growth problems into testable MVPs across private markets. Agentic AI workflows, 8,000 early sign-ups.
2022 — 2025
Senior PM · INTO University Partnerships
Owned Growth across Payments and Storefront in a global B2B2C SaaS platform. £9M avg ARR, −25% revenue leakage, +80% leads.
2022
Product Manager · 90 Seconds
Platform PM in a global B2B SaaS marketplace. +23% NPS, +31% engagement, 3× client usage across enterprise accounts.
2021 — 2022
Product Manager · First Bank
Owned digital and offline onboarding. Shipped eKYC with Onfido: 84% conversion, −40% drop-off, full regulatory compliance.
2020 — 2021
Founding PM · Youni
0→1 MVP, secured £1M pre-seed (UiPath, Early Game Ventures). +120% leads/month, expansion across 20+ international markets.
2018 — 2019
Data Analyst · Morgan Stanley
First UK hire in Workforce Analytics. Executive dashboards in SQL, Tableau and Power BI across EMEA, APAC and MENA.
§ 04, What I'm looking for
My next move.
After months of parallel engagements, I'm ready to go deep on one product, one team, one mission.
Open to Senior PM roles
- 01
Deeper product ownership
Driving long-term strategy, not just short-term delivery.
- 02
One team, one mission
Fully embedded in a single customer problem space.
- 03
Compounded impact
Scaling products over time and seeing decisions compound.
- 04
Stronger cross-functional partnerships
Closer work across Product, Engineering, Design, Data and Commercial.
- 05
Shaping how the team works
Contributing to product culture, processes and ways of working, beyond individual projects.
- 06
Stability to build deeply
Focused on one mission instead of balancing parallel engagements.
§ 05, The stack
Six disciplines. One operator.
Hover or tap a discipline to see the methods and tooling I lean on.
FigJamMiroNotion◆ Experimentation§ 02
Experimentation
Hypothesis design, A/B testing and funnel diagnostics that compound. Every bet ships with a measurable kill-criterion.
GA4
Mixpanel
Hotjar↗ Used at INTO · First Bank
◆ Growth§ 03
Growth
Activation, onboarding architecture and lifecycle CRM motions. Treating the first session as the most important surface.
HubSpot
Intercom
Mailchimp↗ Used at INTO · Youni
◆ FinTech§ 04
FinTech
Payments, eKYC and compliance-aware UX in regulated environments. Designing for trust without sacrificing conversion.
Stripe
AliPay↗ Used at First Bank · INTO
◆ Operating§ 05
Operating
OKRs, prioritisation, agile delivery and exec-level stakeholder craft. Calm cadence, clear bets, no theatre.
Linear
JiraFigma↗ Used at INTO · CreateV
◆ AI-native craft§ 06
AI-native craft
Prompt systems, AI-assisted discovery, rapid prototyping and end-to-end operational leverage. Shipping in days what used to take weeks.
Cursor
Claude
Lovable↗ Used at CreateV · Independent
§ 06, What's next
Looking for the next product chapter.
Senior PM and Product Lead roles in growth, experimentation, onboarding and FinTech. Selective advisory, facilitation and discovery sprints alongside via CreateV.