CV
Senior PM · 2018 → today · Open to roles§ Work / Résumé

Six years turning ambiguity into measurable growth.

FinTech, EdTech and B2B SaaS. Six roles, one throughline, outcomes. Below is the work, the metrics it moved, and the way of working behind both.

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  1. 2018 · Finance

    Morgan Stanley

    Data Analyst

  2. 2019 · EdTech · 0→1

    Youni

    Founding PM

  3. 2021 · FinTech

    First Bank

    Product Manager

  4. 2022 · B2B SaaS

    90 Seconds

    Product Manager

  5. 2023 · EdTech · Payments

    INTO

    Senior PM

  6. 2025 · Consulting · 0→1

    CreateV

    Product Consultant & Founder

§ 02, Selected outcomes

What the work moved.

Six headline results across payments, onboarding, growth and 0→1 product.

INTO · Payments · 2024

+7%

Conversion uplift on payments & onboarding redesign.

90 Seconds · 2022

+23%

NPS uplift via structured workflow research.

90 Seconds · 2022

+31%

Engagement lift from prioritised product fixes.

INTO · Lifecycle · 2024

+3.5%

User stickiness from CRM lifecycle journeys.

INTO · 2023

+1.3%

Margin uplift from financial flow optimisation.

First Bank · 2022

0→1

Merchant eKYC built end-to-end with Onfido.

6 roles3 industries5+ years1 throughline, outcomes

§ 03, The work

Six roles. One throughline: outcomes.

The full record, context, metrics, and the work behind each move.

"Product partner to founders, structuring ambiguous growth problems into testable hypotheses, prioritised roadmaps and delivery plans."

  • Led high-agency 0→1 product definition for early-stage ventures, translating ambiguous requirements into structured architecture, hypothesis-driven workflows and delivery plans.

  • Facilitated discovery across commercial, product and engineering teams to identify the highest-impact customer problems, define OKRs and align on experimentation paths.

  • Reduced execution risk by aligning technical feasibility, product scope and business goals, every initiative grounded in evidence before build.

Stack

LovableLovableCursorCursorClaudeClaudeLinearLinearNotionNotion

"0→1 Product Lead across Payments and Storefront experiences in a global B2B2C SaaS platform."

  • Redesigned high-stakes payment and onboarding flows with iterative experimentation on trust signals, drop-off points and completion rates.

  • Led integration of AliPay, WeChat Pay and Worldline, coordinating financial systems and third-party providers across engineering, compliance and commercial.

  • Built CRM-powered lifecycle journeys that reduced post-signup drop-off through context-aware communication.

  • Replatformed CMS (WordPress → Contentful), defining scalable architecture and ensuring performance and reliability at scale.

Stack

StripeStripeAliPayAliPayWorldlineWorldlineOnfidoOnfido

"Platform Product Manager in a global B2B SaaS marketplace."

  • Identified customer workflow bottlenecks through structured qualitative research and translated findings into prioritised product improvements.

  • Built stronger product–commercial feedback loops by operationalising insight from Sales and Customer Success into roadmap decisions.

Stack

AmplitudeAmplitudeProductboardProductboard

"Merchant Onboarding & Activation PM, eKYC across mobile app and offline onboarding journeys."

  • Designed and delivered secure merchant onboarding flows (eKYC) integrating Onfido, reducing activation drop-off while maintaining compliance, fraud prevention and data integrity.

  • Balanced compliance, UX and conversion across onboarding journeys in a highly regulated financial environment, improving activation through iterative experimentation and customer feedback.

Stack

OnfidoOnfidoFigmaFigmaJiraJira

"First Product Manager hire, discovery, MVP definition and early-stage hypothesis testing."

  • Led discovery-led MVP definition through interviews, workshops and early adopter testing, ensuring the first product was shaped by real market signals, not internal assumptions.

  • Defined MVP scope, OKRs and validation path from scratch, taking the company from ambiguity to a product direction that supported its first funding journey.

  • Represented the product in external demos and investor conversations, translating complex product decisions into compelling narratives for non-technical stakeholders.

Stack

FigmaFigmaNotionNotionMiroMiro

"First UK-based Data Analyst in the Workforce Analytics team."

  • Built executive dashboards (SQL, Tableau, Power BI) for workforce and compensation strategy, enabling data-led decisions at COO and CFO level.

  • Presented quantitative analysis to COO and CFO, directly influencing gender pay gap and diversity initiatives.

Stack

SQLSQLTableauTableauPower BIPower BICanvaCanva

§ 04, How I work

The operating principles behind the metrics.

Four rules that show up in every team I join.

§ 01, Decision-making

Hypotheses, not opinions

Every meaningful bet starts as a written hypothesis with a measurable kill-criterion. Evidence beats the loudest voice in the room.

§ 02, Strategy

Discovery is a discipline

Continuous discovery, customer interviews and structured prioritisation. Better to sit with ambiguity than ship the wrong thing.

§ 03, Growth

Onboarding is the product

Activation isn't a funnel, it's the first chapter of the customer relationship. The highest-leverage surface in the product.

§ 04, Operating

Outcomes over output

I'd rather ship one thing that moves a metric than ten that move the roadmap. Every initiative gets a measurable definition of done.

§ 05, Stack

Where I'm fluent.

Six domains, the tools behind each, and where I've used them.

◆ Discovery§ 01

Discovery

Continuous research, customer interviews and structured workshops grounded in CPF facilitation. Sit with the ambiguity until the right problem surfaces.

FigJamFigJamCamundaCamundaMiroMiroNotionNotion

↗ Used at INTO · 90 Seconds · CreateV

◆ Experimentation§ 02

Experimentation

Hypothesis design, A/B testing and funnel diagnostics that compound. Every bet ships with a measurable kill-criterion.

HeapHeapGA4GA4AmplitudeAmplitudeMixpanelMixpanelPendoPendoHotjarHotjar

↗ Used at INTO · First Bank

◆ Growth§ 03

Growth

Activation, onboarding architecture and lifecycle CRM motions. Treating the first session as the most important surface.

SalesforceSalesforceHubSpotHubSpotIntercomIntercomMailchimpMailchimp

↗ Used at INTO · Youni

◆ FinTech§ 04

FinTech

Payments, eKYC and compliance-aware UX in regulated environments. Designing for trust without sacrificing conversion.

OnfidoOnfidoStripeStripeWorldlineWorldlineAliPayAliPay

↗ Used at First Bank · INTO

◆ Operating§ 05

Operating

OKRs, prioritisation, agile delivery and exec-level stakeholder craft. Calm cadence, clear bets, no theatre.

LinearLinearJiraJiraProductboardProductboardFigmaFigma

↗ Used at INTO · CreateV

◆ AI-native craft§ 06

AI-native craft

Prompt systems, AI-assisted discovery, rapid prototyping and end-to-end operational leverage. Shipping in days what used to take weeks.

CursorCursorClaudeClaudeLovableLovableChatGPTChatGPT

↗ Used at CreateV · Independent

§ 06, Education & certifications

The credentials, briefly.

2015 — 2018

BSc IT Management for Business

University of Manchester · First Class Honours

Dissertation: how data analytics can improve operational performance in construction sites. Awarded the Stellify Award for Leadership & Innovation and the Making a Difference Award.

2023

Certified Professional Facilitator (CPF)

IAF, International Association of Facilitators

Trained in structured facilitation, discovery, prioritisation and action planning for high-stakes, cross-functional environments.

§ 07, Next

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